Meet with the girl bringing lunchtime dating to Asian towns and cities

Meet with the girl bringing lunchtime dating to Asian towns and cities

For career-focused singletons struggling to find love, lunchtime relationship will be the answer.

That brainwave inspired Singapore native Violet Lim to launch Lunch Actually, a individualized solution that matches customers by having a meal date.

“I knew instinctively that assisting people find love is something that I would have the ability to excel in,” Lim told CNNMoney.

Fourteen years later on, she claims her company, the Lunch Actually Group, has established over Source 3,000 pairings that are successful. It now runs in six cities that are asian a total of 1.4 million users.

The firm’s Lunch Actually service, which fits each consumer with a night out together after having a face-to-face assessment, ended up being the way the team started off. Also it continues to be its flagship brand name and biggest generator of income, however the company in addition has expanded into other online dating services.

Esync is a matchmaking internet site and application which also features input from professional consultants; Peerage is an upscale service that refines users’ profiles and goes beyond arranging very first dates; and LunchClick is just a dating application that fits users by way of a Q&A template.

Plus the team’s newest task? Permitting robots do the matching.

A year ago, it revealed plans for Viola.AI, an application that makes use of intelligence that is artificial help singletons find their match and blockchain technology to validate individuals identity. It hopes to launch the solution globally this present year.

The towns and cities where Lunch really currently functions are Singapore, Hong Kong, Kuala Lumpur, Bangkok, Jakarta and Penang.

The organization declined to touch upon its valuation. It last raised funds from investors in 2016 september.

‘ They were all married and busy with their jobs’

Lim said she launched Lunch really in 2004 after several years of being an agony aunt on her friends — a “shoulder to cry on” for anyone with relationship issues.

The theory to start a relationship service had started to take shape while she was being employed as a management associate at Citibank.

“I became astonished to see that nearly all my colleagues had been single and never dating . a lot of them were qualified and appealing,” she claims. “we recognized that, like a number of other busy specialists . They were all married and busy with their jobs.”

She along with her spouse Jamie Lee founded the company together.

Lim speaking in the Asian Women in Leadership Summit 2016 in Singapore.

In addition to the brands it created, the group in addition has acquired a great many other businesses.

In 2015, it snapped up app that is dating Out Loud Asia and Thai dating company MeetNLunch. A year ago, it bought Indonesia-based on line dating platform Setipe.

In 2016, Lunch really create a joint venture with Japanese internet dating business Diverse Co to launch a premium dating solution in Japan.

Despite her success, Lim claims she was not “born an entrepreneur” and will have stayed in a job that is regular if she hadn’t show up with all the lunch-dating idea.

“The dating and relationships industry just isn’t effortless,” she admits. “It can be hugely emotionally draining . our company is constantly dealing with people’s emotions and feelings.”

But she does not think some other company is as fulfilling I can make such a huge difference between someone’s life and help them find lifelong delight. as hers: “”

About RogueAdventurer

Nic Jenzen-Jones is a freelance consult for the private security and defence industries. He is currently the co-editor of Security Scholar ( and can be found on Twitter (@RogueAdventurer).
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